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  • Writer's picturelili clark

Part 1: Navigating NAICS Codes

Updated: May 9

Welcome aboard as we set sail on the first of a two-part voyage through the complex world of government contracting. For new business captains venturing into these waters, understanding North American Industry Classification System (NAICS) codes is as essential as a compass for navigating the high seas. This first installment will demystify NAICS codes, highlighting their crucial role and why they are indispensable for your business.

What is a NAICS Code?

A NAICS code acts as your business's navigational star, guiding you through the vast ocean of industries. These numerical markers are not just identifiers; they categorize your business based on primary activities or services, much like a unique fingerprint distinguishing your venture in the commerce sea.

Why are NAICS Codes Important for Your Business?

Imagine your business as a vendor at a bustling international market where each stall is clearly labeled from seafood to desserts. NAICS codes help position your business in the marketplace, providing clarity and direction. They are the labels that government agencies use to track spending, making them a treasure map for entrepreneurs eager to uncover opportunities in government contracting.

By understanding the significance of NAICS codes, you can more effectively position your business for success. Stay tuned for our next installment, where we'll chart the course on selecting the right NAICS codes to maximize your opportunities in government contracting.

Part 2: Charting Your Course: Selecting the Right NAICS Codes

In the second part of our journey, we dive deeper into how to select the right NAICS codes for your business. Proper selection is akin to charting a precise course that can determine the success of your voyage in the competitive seas of government contracting.

Step-by-Step Guide to Choosing NAICS Codes:

1. Identify Your Primary Business Activity: Start by pinpointing the key products or

services that define your business's unique presence in the market.

2. Google Service Keywords and Associate with NAICS Codes: Use online search

engines to discover service-related keywords and link them with appropriate

NAICS codes for refined targeting.

3. Utilize Research Tools like Explore where government funds

are being allocated and identify potential opportunities within your industry

through this powerful research tool.

4. Research Similar Businesses: Analyze the NAICS code selections of your

competitors or similar businesses to glean industry standards and best


5. Create a Federal Target Market List: Compile a list of federal agencies and

departments that align with your business offerings, tailoring your approach to

meet their specific needs and procurement requirements.

By following these steps, you equip your business with the knowledge and tools needed to navigate the intricate landscape of government contracting successfully. With your NAICS codes as your compass, you are now ready to steer your business toward new horizons and seize the countless opportunities that await in the realm of government procurement.

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